Revenue game touroperator
In this game you are the revenue manager of a Touroperator. In 4 rounds you will try to get the occupancyrate and profit as high as possible. You play against 4 competitors.
Goal
The winner of the game is the Touroperator with the highest profit (not yield)
Revenue management is about variable prices. The game consists of 4 rounds and so the players determine the prices 4 times.
There are 3 products. City trips, sun holidays and round trips. But the number of pax is different for each touroperator!
The expected number of total bookings in 4 rounds is 960 pax (average occupancyrate 80%).
Each round 240 tickets will be sold for the same departure date.
Early bookers in round 1 and last minute bookers in round 4.
If the average price of all touroperators together is low the number of sold pax is higher. If the average price is high the number of sold pax is lower.
You can never sell more than the number of pax than you have!
Start prices:
City trips €800
Summer holiday €800
Round trips €800
Every round the maximum change of your price is €50 up or down.
There will be an automatic correction if you ignore this rule.
Every round the revenue manager sets the price of the 3 products.
(city trip - summer holiday - round trip)
40% of the market will be sold to the touroperator with the lowest price.
30% to the second lowest price.
20% to the third price
10% to the fourth price
0% to the highest price
First watch the video. Determine you pricestrategy and fill in the form of the next round!
As soon as you start the game, complete the game as well. Otherwise you will block other players.